QR Strategy Guide – Picking Static or Dynamic Setup
Choosing the wrong QR code type can lead to broken marketing, wasted print costs, and lost data. This guide clears the confusion.
1. The Core Difference
The fundamental difference isn't price; it's redirection.
- Static QR Codes: The data (like a website URL) is encoded directly into the code. Once printed, it cannot be changed.
- Dynamic QR Codes: The code points to a short URL on our servers, which then redirects to your destination. This allows you to change the destination anytime without changing the code.
Honest Advice
2. When to Use Free Static Codes
We believe you shouldn't pay for what you don't need. Static codes are perfect for:
Internal Asset Tracking
Inventory IDs that point to a permanent database record that will never move.
Personal WiFi Access
Sharing your home or guest network details. It’s local and permanent.
Small One-Off Prints
Flyers for a single weekend event where the link is simple and won't need updating.
Email/SMS Triggers
Codes that prepopulate a message. The logic is static and doesn't require a server.
3. When Dynamic is Non-Negotiable
You should invest in a professional dynamic (lifetime) QR code if:
- You are printing in volume: If you're printing 10,000 product boxes, a single typo in a static link means a total recall. Dynamic codes provide an insurance policy.
- You need data: Static codes provide zero analytics. Dynamic codes tell you where, when, and how users scan.
- The destination is seasonal: A QR code on a storefront or restaurant menu that needs to point to different promos over time.
Subscription Model
Rents you the ability to scan. If you stop paying $15/mo, your physical marketing breaks.
Lifetime Ownership
You own the asset. One $29 payment secures the hosting and redirect for decades.
Conclusion
Start with a free static code if your link is permanent and you don't need tracking. Upgrade to a lifetime dynamic asset if you want the security of being able to edit your destination and the insight of professional analytics.
Still Not Sure?
Every use case is unique. If you need honest advice on whether to use a free static code or invest in a dynamic lifetime asset, our team is here to help.
