For shops, restaurants, clinics, salons and trades
Google Review QR Code for Your Business
Google gives you a free review link and QR code inside your Business Profile. Copy the link, turn it into a code, print it, and customers land straight on your review form. If you are printing cards, signs or packaging, use a code you can repoint later, so a change to the link never means reprinting.
The short version
- Link never changes and you print one sign: Google’s free code is fine.
- You print in batches, want scan counts, or may change the destination: $49 once per code, no renewal.
How to make a Google review QR code
- 1
Get your review link from Google
On a computer, open your Business Profile, choose Read reviews, then Get more reviews, and copy the link. Google shows the same screen with a free QR code you can download.
- 2
Paste it into a Lifetime code
Create a Website URL code and paste the review link as the destination. The code you print is a short link that we redirect to Google.
- 3
Download and print
Download the code as SVG or PNG and put it on cards, receipts, signs or packaging. Scan it with your own phone before you print a batch.
- 4
Change the destination later if you need to
The printed code never changes. If the link behind it needs to, you edit the destination in the dashboard and every card already in customers’ hands follows it.
Google’s free code or a Lifetime code
Both open the same review form. The difference shows up after you print.
| Google’s free code | Lifetime code | |
|---|---|---|
| Cost | Free | $49 once per code, no subscription |
| Change where it points after printing | No. A new link means a new code and new cards | Yes, from the dashboard |
| See how many people scan it | No | Yes: scans by time, device and location |
| Good for | A link that will never change | Cards, signs and packaging you print in batches |
When repointing matters
You move premises and get a new listing. You rebrand. You close one branch and want its cards to send people to another. You decide to ask for reviews on a different site. Any of these breaks a code that is fixed to the old link.
When scan counts matter
Put a different code on the counter and the receipt, and you can see which one gets scanned. It tells you where asking works, which is hard to learn from the review count alone.
Where to put the code
Receipts and invoices
Google suggests receipts and thank-you emails as the best moment to ask. A code at the bottom of the page costs nothing extra to add.
Counters and table cards
A small card by the till or on the table. Customers can leave a review before they have left the building.
Packaging inserts
A card in the box for online orders, printed once in a batch that may last a year or more.
Email signatures and follow-ups
The same code, or the plain link behind it, works in a follow-up message after a job is done.
Print it at least 2 cm (about 0.8 in) square with a blank margin around it, in dark ink on a light background, and scan it with two different phones before you order a batch. More on sizing in our print guide.
Google prohibits offering discounts or free items in exchange for reviews, and expects you to ask every customer the same way. Keep the card simple: “Tell us how we did.”
Google review QR code questions
Related: restaurant menu QR codes, business card QR codes and pricing.
Start with one code
Try the trial, print one card, scan it at the counter. Your first code is covered by a 30-day refund if you have not put it into use.
Create your review code →