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Meta Pixel Integration
Meta Pixel Integration
Learn how to add your Meta Pixel (formerly Facebook Pixel) to your Lifetime QR Codes to track scans and build retargeting audiences.
Overview
The Meta Pixel is a piece of code that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. By integrating it with Lifetime QR Codes, you can track users who scan your physical codes and show them targeted ads on Facebook and Instagram later.
Configuration Steps
- Go to your Meta Events Manager and copy your Pixel ID.
- In your Lifetime QR Code dashboard, navigate to Account Settings > Integrations.
- Enter your Pixel ID in the Meta Pixel field.
- Click Save.
Retargeting scanned users
Once the Pixel is active, you can create a Custom Audience in Meta Ads Manager consisting of people who have visited your QR code landing pages. This is a powerful way to re-engage users who showed interest in your physical marketing materials.
Advanced Matching
If you are using our Form QR Codes to collect email addresses, we can automatically pass that hashed data to Meta to improve your attribution and audience matching accuracy.